How SEO works?
The purpose of SEO is to make your site visible in search engines so that your potential customers could find your products and services on relevant search queries.
If you made a website, but do not promote it, then clients are unlikely to find it, because there is already a lot of sites in the same business niche and many of your competitors who own those sites have made efforts to promote their sites.
Therefore, a new website needs to be filled with unique content, what will be only the initial stage, and the second and most important thing is to make it popular, at least artificially, since a commercial site is unlikely to be immediately naturally discussed on the Internet by thousands of people, as happens with websites of famous actors, singers and sportsmen, for example.
How to determine the popularity or, in other words, authority of the website? For this there are various ratings, which in essence boil down to displaying the popularity of the site on the Internet. How often the address of your site is mentioned on other sites, in social networks, communities? If not often – then your site is not widely known and therefore, search engines, such as Google, in fact ignore it, since they crawl all sites and look for these mentions in the form of links, brand names, posts in social networks and collect these indicators to rank appropriately every website in Search Engine Ranking Page (SERP). The more mentions of a certain website – the more popular it is and the higher its rating.
The most famous websites have hundreds of thousands and even millions of backlinks.
Based on the number and quality of those links different ratings of the authority and popularity of your website, or rather, the domain are being built.
What we do as SEO experts?
First, we fully optimize the website’s content, structure, tags, internal linking and keep the optimization up to date. Second, and the most important, we ultimately increase the ranking and popularity of your website by posting on hundreds and thousands of sites on the Internet relevant information about your business in the form of articles, comments, pictures, posts in social networks, etc.
These actions makes your website much more relevant and authoritative and it rises in the search engines, and consequently, the ratings and traffic grow up.