KNOWLEDGE LIBRARY
AI Search Library
A generated answer can mention a company, cite its website or recommend it. Those are related but different events. Understanding the distinction is the starting point for useful AI Search work.
This library focuses on what can be observed, what the main sources actually say and how to turn a finding into a proportionate website or content task. It complements SEO rather than replacing the fundamentals of a clear, accessible website.
Begin with measurement
Mentions, citations and referrals
Build a small, repeatable observation set. Record the question and platform, preserve the answer and distinguish an appearance from a visit or business outcome.
Read a real example
The IRFĒ growth case includes a saved Google AI Mode answer with an IRFĒ article in its source panel. It demonstrates a recorded inclusion without pretending that a single answer proves universal visibility.
Connect the result to the website
A missing answer may lead to a clearer service explanation, a better source page or a technical access review. It does not automatically call for dozens of new pages. Our content-structure guide explains how to choose the right home for that information.
For an applied review of your business, see AI Search. For the underlying organic program, see SEO & Local Search.