KNOWLEDGE LIBRARY
The SEOTEC Library
Practical guides for understanding how search, content and websites work together. Start with the decision you need to make, then follow the references and examples that help you make it.
This is a maintained reference library, not a feed of every new industry announcement. The guides explain a subject in depth and connect it to a useful next step. Dated observations and commentary belong in our separate Blog.
SEO: structure, content and measurement
Understand what a search report can prove, how service pages relate to supporting guides and where to focus improvements without creating unnecessary pages.
Local Search
Understand how local visibility works, when separate location pages are justified, and how geography affects what a business can reasonably expect from local search.
AI Search: evidence before assumptions
Understand the difference between a brand mention, a linked citation and an actual visit. Build a repeatable way to inspect AI answers without mistaking a single screenshot for a complete market picture.
Websites
Planning, redesign and migration guidance for protecting the URLs, content, forms and measurement systems an established website already owns.
Content & Editorial
Frameworks for deciding what content deserves a page, when existing content should change, and what makes business evidence worth publishing.
Analytics & Conversion
Guides to separating search visibility, website activity, inquiries and qualified business outcomes.
A real case to read alongside the guides
The IRFĒ growth case brings together original Search Console results, editorial examples, Discover performance and a saved AI Mode inclusion. It shows why channel labels, periods and the original evidence matter.
Put the ideas to work
The library explains the method. Our SEO & Local Search and AI Search pages explain how we apply that method with a business, from an initial review through implementation and measurement.